Cedar Rapids-Waterloo TV Stations Unite!
HISTORIC BROADCAST RAISES OVER $207,000 FOR DERECHO RELIEF
KCRG, KGAN and KWWL Team Up for Eastern Iowa United, a Fundraising Campaign For
The United Way’s Derecho Storm Assistance and Donations Fund
(CEDAR RAPIDS, IA) – Thursday night, August 27th, Cedar-Rapids-based broadcast TV stations KCRG and KGAN and Waterloo-based KWWL rallied for eastern Iowans hard-hit by the Aug 10th derecho storm.
Pulling together for a massive, live, local fundraising effort, the three stations worked cooperatively for over a week to bring “Eastern Iowa United” to life. They coordinated a day-long community fundraiser that helped United Way chapters dealing directly with the damage and recovery efforts related to the storms of August 10th that left massive swaths of crops destroyed and every city in its path reeling with major damage rivaling that of a major hurricane. KWWL Station Manager John Huff sums up the effort that highlights the classic Iowa ethos of helping your neighbor in times of need. ~
Read the full press release here.